Search Engine Marketing - Included in Our Service:

Website Creation Phase – we create each and every website with great attention to detail.

• Keyword Map and Selection – When a website goes into development, keywords relevant to the site and practice are carefully researched and a detailed keyword map is created. This keyword map targets all relevant keyword combinations and markets including specialty, treatments, procedures, areas of interest to the client, city, surrounding cities and county.
• Copywriting & Site Optimization - The keyword map is used to guide the writing of all website copy (not “some” like some search engine optimization agencies do.) All pages are optimized to achieve proper keyword density within the content so that search engines recognize the site as relevant to searches for those keywords and keyword phrases.
• Page Title Optimization & Meta Data - Titles are written on every page of the website to match the keyword map and reinforce the various keywords being targeted. Additionally, every page gets customized “description” and “keywords” tags which although invisible to the website visitor, define the website for the search engines.
• HTML Optimization – Recognized best practices are used in the HTML of the website: search engine friendly code and URL’s (page names), ALT tags on images and H1 tags to denote “topics”, graphics are named with keyword phrases.
• Internal Links & Site Map – To better indicate to search engine spiders what the website is all about, internal links and footer links with the most important keywords are created. Also, a site map is included to reinforce the links and keywords for the website.
• Extensive Library of Patient Education – For those clients that choose this level of service, we also include hundreds of articles, illustrations and even video content. All of this content, literally tens of thousands of keywords and hundreds of pages, gets included inside your website where the search engine spiders include all of it as part of your rankings!

Search Engine Submission & Inclusion Phase – After a website is created, we go through a “launch” phase to make sure we get your content out to your target audiences.

• Every page of the website is submitted, where possible, to over 1000 smaller directories and search engines. While these do not yield large traffic, they provide links back to the website and help with overall visibility and link weight.
• Every page of the website is hand submitted to Google, Yahoo! (using Express submit so they appear faster) and MSN/Live.
• Every website is submitted to Google Local and Yahoo! local directories so that your practice appears in the MAP applications of both websites (for example, http://maps.google.com.)
• Depending on your level of service, the inclusion process is repeated Monthly, Quarterly or Yearly for maximum benefit and ensuring continuous ranking.

Performance Measurement & Adjustment Phase – On an ongoing basis, websites are reviewed to ensure they maintain or improve on their ranking.

• Traffic reports answer the question “How many people visited my website? What keywords led them to me?” – Every website is configured with Google Analytics to provide state-of-the-art measurements of your website performance. Each client receives a login to Google Analytics where they can retrieve reports whenever desired. Also, reports can be set up to generate automatically monthly including keywords that have yielded traffic. Our implementation team works with every client to configure this system to meet their specific needs and goals.
• Keyword ranking reports answer the question “What keywords is my website ranking best on? Which keywords are not ranking so well?” – Because the search engines change their ranking methods routinely and because more and more websites compete with you every day, it is important to review how the success of your website changes from time to time. This is why every website gets a thorough review of its rankings and, based on the results, content changes are made to improve or regain ranking.
• New content and new pages to the website are optimized and submitted – when necessary.

Contact us today to learn more about our Search Engine Marketing Services you won’t find anywhere else! Call us toll free at (877) 709-0999 and get online today!

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